When Jules Pieri asked me to be an advisor to The Daily Grommet I liked her formula for a web site to showcase long tail products with compelling stories, and I knew she could make a success of anything she tried, but I did wonder how she could find enough interesting products to keep up the pace of a new item every day. That turned out not to be a problem, as a full-page article in the Boston Globe style section explains today. The Grommet primed the pump by hiring a first rate team of "product discoverers" headed by Chief Discovery Officer Joanne Domeniconi, but the real secret sauce is the community of people who frequent the site, contributing ideas and watching the videos. As the Globe points out, the Grommet has become a resource for new products to get recognized, something that may be far more important that the sales they get for their one day being sold on the Grommet site itself.
Congratulations Jules, Joanne, and the team for all you've accomplished so far!