Jaduka, an anonymous calling service from Network Enhanced Telecom, LLP, who has been in the prepaid long distance business since 1998, was launched in 2005 as PrivateTel and joined the ranks of Ja* companies when it was rebranded Jaduka in 2006. Jaduka offers two complementary services, MyPrivateLine and Click-and-Connect. Both provide the usual call-bridging services, the former from an 800 number+extension and the latter from a button which can be embedded in a Web site or email signature. Both services offer an initial free 60 minutes and then sell buckets of minutes for approximately $0.08/minute. Both services offer rudimentary call screening (the recipient does not get any indication of who is calling but can decide whether to accept a call, send it to voicemail, or (for click-and-connect) reject it. Jaduka's primary innovation is in the variety of web and email buttons it provides (50) and the degree of customization of the widget which pops up when the button is pressed. Three templates are offered which provide varyng degrees of customization, such as uploading custom images and text and (for email signatures) optionally including information from a previously supplied profile. The site provides email which can be incorporated in a web page or email signature and includes detailed information, including screen shots, of how to add a signature to Outlook, Outlook Express, and Apple Mail.