Tonight on the Colbert Report, Stephen Colbert mentioned his previous Wikiality prank wherein he got his viewers to modify the article on elephants to say that the population of elephants had tripled due to his efforts. This time, he challenged his audience to modify the article on reality to say that "reality has become a commodity." This time the Wikipedians were ready for him, protecting the page within seconds of the broadcast:
(cur) (last) 04:41, 30 January 2007Ral315 (Talk | contribs)m(Protected Reality: Colbert; there's no way it'll stop in 3 hours (in fact, then the West Coast will hit it) [edit=sysop:move=sysop] (expires 04:41, February 2, 2007 (UTC)))